See what is happening across customer journeys and stores. Understand why it is happening across consumers, markets and competitors. Our retail audits and market research services bring both evidence streams together so the next decision is grounded in reality.
Audits and research solve different parts of the same commercial problem. Use one when the question is focused—or connect both when visible execution needs the context behind it.
Measure customer journeys and visible retail execution against clear standards—across service behaviour, displays, campaigns, inventory, hygiene and operating compliance.
Build the market context behind a decision through consumer and stakeholder research, opportunity mapping, competitive pricing, retail intelligence and validated platform data.
A mystery visit may show how a customer experience is delivered. Research can explain the expectations, barriers and market conditions shaping that result. A connected brief gives decision-makers one evidence story instead of two disconnected reports.
The exact tools change with the brief. The discipline around framing, collection, validation and action does not.
Define the business question, audience, locations, standards and evidence required before fieldwork begins.
Choose mystery visits, declared audits, interviews, surveys, store visits, online research or a useful combination.
Deploy calibrated field teams and common research structures across stores, markets, respondents and platforms.
Quality-check submissions, normalize data and compare the patterns that matter across locations and segments.
Translate findings into priorities for experience, execution, pricing, portfolio, compliance or go-to-market choices.
Build the scope around one decision area or connect several when performance depends on both market context and field execution.
Connect observed journeys and service behaviours with the needs, expectations and adoption barriers behind them.
Measure store standards, visibility, display, inventory and campaign compliance across the markets that matter.
Compare prices, assortments, offers, fees and portfolios across stores and platforms with a consistent framework.
Map stakeholders, categories, channels and geographies to clarify where an opportunity exists and how to approach it.
These examples show how the service changes with the question. The child pages contain the fuller case-study sets.
Retail audits assessed visibility, branding, store identity and POSM condition across outshop, inshop and dedicated vivo Zones.
Quality-checked field evidence fed Power BI reports with state- and store-level execution findings.
Face-to-face interviews and a pan-India web survey tested interest in a unified platform across first-life and second-life battery use cases.
The study clarified adoption interest, barriers, traceability needs and preferred engagement channels.
The practice combines Mystery Shopping and Retail Audits with Market Research. It can cover customer experience, store and campaign compliance, inventory and operations, consumer and stakeholder research, market opportunity mapping, pricing, competition, retail landscapes and structured online data validation.
Use a retail audit when the question can be answered by observing execution or checking compliance against a defined standard. Use market research when the decision requires attitudes, motivations, adoption signals, market structure, competitive comparisons, opportunity mapping or readiness. A combined brief is useful when both the visible result and the reason behind it matter.
Yes. For example, mystery visits can reveal how a service or recommendation is delivered in stores while consumer or stakeholder research explains the expectations and decision drivers behind that experience. The programme can be designed around one decision and use both evidence types.
Yes. Channelplay case studies include city-level research, multi-city category studies and retail audit programmes covering large multi-state networks. The geography, sample and field model are defined around the business question and practical coverage needs.
Audit programmes use calibrated evaluators, structured questionnaires, relevant proof capture and submission-level quality checks. Research programmes use consistent collection structures, source checks, normalization and cross-validation appropriate to respondent, store, product or platform data.
The format depends on the decision and may include visit-level audit reports, dashboards, store or regional scorecards, a competitive price index, a category or retail landscape, a desirability report, a structured data repository and prioritized recommendations for action.
We’ll help shape the audit, research or connected evidence programme around that question.