India's Leading B2B Loyalty & Rewards Partner
to your channel
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Trusted by Leading Brands
We know who helps you play in the channel
We design your loyalty program in a manner that activates, engages, and drives redemption.
Dealers
Distributors
Retailers
Influencers
Corporate Gifting & Recognition
Simplify employee recognition and client appreciation with our pan-India gifting and fulfillment solutions. Custom packages delivered seamlessly across the country.
The Challenge & Our Solution
Common Problems
- Poor program activation and low initial participation
- Weak ongoing engagement and partner drop-offs
- Manual, error-prone claim processes
- Delayed payouts frustrating partners
- No SKU-level visibility or tracking
How We Solve It
- Activation support and assisted onboarding
- Gamification, contests, and continuous campaigns to drive engagement
- Automated QR-based validation system
- Instant UPI payouts in minutes
- Real-time analytics and SKU tracking dashboards
Frequently Asked Questions
Launch Timeline: How fast can we start?
Typically 4 to 6 weeks. Our ready-to-deploy modules allow you to go from strategy to "Go-Live" faster than custom-built alternatives, without sacrificing your brand's look and feel.
Fulfillment: Do we have to manage gifts?
No, we handle everything. From UPI cash transfers and digital vouchers to warehousing and last-mile delivery of physical products, Channelplay manages the entire supply chain so your team doesn't have to.
Fraud Control: How do you stop fake claims?
AI-powered verification. Our system uses OCR to "read" uploaded invoices and identifies suspicious patterns or duplicate entries automatically, ensuring your rewards only go to legitimate sales.
Tech Integration: Will it work with our ERP?
Yes, via seamless API. Whether you use SAP, Salesforce, or a custom DMS, our platform integrates directly to automate point calculations based on your real-time sales data.
Accessibility: Does it support regional languages?
Yes, pan-India support. The app and all communications (WhatsApp/SMS) are available in major Indian regional languages, ensuring high engagement from rural retailers and influencers.